Responsible AI guide

AI Content and SEO

Create useful, accurate content for people and apply editorial review regardless of how it was drafted.

Start with the right question

Use AI tools to support judgment, not replace it. Define what you need to learn, preserve the original evidence and review the output against the source.

Look for evidence, not certainty

Writing patterns, similarity and fluency can be useful signals, but none independently proves authorship or misconduct. Short passages, editing and multilingual writing can all affect results.

Protect the writer

Avoid uploading confidential, personal or commercially sensitive material unless the processing terms and controls are appropriate for that information.

Practical checklist

• Verify factual claims and quotations.
• Keep citations connected to their original sources.
• Document meaningful AI assistance when rules require it.
• Use human review before publishing or making a consequential decision.